How many times have you received a messy marketing email that you simply can’t read?
Making HTML emails that work for all recipients is not an easy task. All too often a large number arrive badly formatted and just look like messy marketing.
Not only do you have to overcome classic design problems such as displaying correctly on all browsers, you also have to understand the quirks of different email providers and apps and avoid all types of spam filters.
Yahoo Mail may default to aligning text in the centre, whereas Gmail may justify left. Some users configure their webmail to show images, others prefer to keep them hidden and only see the alt tags. Apple Mail will show fancy web fonts, whereas Android will default to duller typefaces such as Arial.
These are just a few of the factors that a good HTML email designer needs to consider.
You wouldn’t allow your other marketing materials to look jumbled and noisy, so don’t do it with your emails. Contact us now to find out how we can help and say good bye to messy marketing!
Published: 30 June 2015.